DENSO at your service
As the weather conditions become damper and colder, engine starting issues come to the fore, which presents wholesalers with opportunities, particularly when it comes to the sale of spark plugs and glow plugs. Fortunately, with a supply partner in the form of DENSO, one of the leading original equipment (OE) manufacturers of these components, they have immediate access to the very best of replacement products, to fulfil any and every demand.
When spark plugs need to be replaced, upgrading them with DENSO’s advanced spark plugs will not only solve weather related issues, they will also bring an older vehicle’s ignition system up to the latest standards. The company’s twin tip (TT) spark plugs feature a patented 0.4mm iridium centre electrode, for optimal performance, which improves the combustion process and means that an older vehicle can perform better and more efficiently.
Although diesel engines generally don’t have the same range of potential starting problems as their petrol cousins, winter conditions can still expose issues, which could well require the glow plugs to be replaced, so fitting DENSO plugs will give wholesaler’s customers, whether professional or DIY, the ideal like for like replacement option.
As the heating element is the most critical component of the glow plug and allows it to fulfil its role in the ignition system, its functionality has to be verified during the production process. It is for this reason, that at the end of the production line, the performance of each DENSO glow plug is thoroughly tested to ensure that it is working in accordance with the given specification, including its heat-up time and the temperature it needs to reach. This in line production test causes the glow plug’s tip to take on a grey/blue tone.
This colouration is due to the oxidation of the metal, which is accelerated by the high temperature it is subject to during the test, but it does no harm to the glow plug, nor does it degrade its performance. In fact, it should be looked at by wholesalers as a further assurance of the plugs capacity to deliver reliable, long term performance.
Wiper blades are another product generally relied upon more in winter than summer, so they too provide wholesalers with sales opportunities.
Through DENSO, wholesalers have all the replacement options covered as the company supplies DENSO Standard, Hybrid, Flat and Rear OE blades, which allows them to provide a competitive solution that has the potential to unlock additional income.
DENSO wiper blades are the choice of many vehicle manufacturers worldwide and are fitted as OE on a host of high end vehicles. As a crucial safety component, these wiper blades are meticulously manufactured and tested to ensure they meet precise standards of fit and performance. With a proven OE heritage and a history of pioneering new designs, DENSO’s wiper blades are the number one choice for the aftermarket. The aftermarket range combines intelligent design, top quality materials and accurate manufacture to ensure they wipe better and last longer, so motorists and aftermarket professionals can rely on their safety and performance.
Although wiper blades are one of the most important safety features fitted to vehicles, drivers rarely give them a second thought, despite the fact that efficient windscreen wiping and visibility are vital all year round. Therefore, it’s important for wiper blades to be replaced as soon as their performance begins to drop, but notwithstanding, at least once a year.
Further details of the DENSO Aftermarket programme are available online at: www.denso-am.eu