DENSO kicks off Iridium Spark Plug Roadshow in Romania
DENSO Aftermarket kicked off a Spark Plug Roadshow in Romania on October 3, 2016, showcasing its position as the global pioneer in OE-quality spark plugs technology. The roadshow focuses on promoting and selling Twin Tip (TT) Spark Plugs and raising awareness of the DENSO brand and product portfolio to the Romanian aftermarket industry.
During the five-week roadshow, four DENSO promoter teams will visit 1,000 garages and auto shops across Romania to sell and promote DENSO’s landmark Nickel TT and Iridium TT spark plugs. The selected garages will have an opportunity to learn more about the benefits of these spark plugs and the Twin-Tip technology, to get to know DENSO and its entire product range, and to order Spark Plugs at promotional prices.
Garages in Romania will have the opportunity to participate in DENSO’s Iridium TT Pegas Bike Competition during the roadshow. This competition is open to all garages and auto shops in Romania who buy DENSO Iridium TT spark plugs from September 1 to November 30, 2016. Garages will earn one virtual lottery ticket for every four Iridium TT spark plug invoices registered on the campaign site (www.densopromo.ro).
All lottery tickets will be entered into a draw in December where participating garages have a chance to win one of the 25 Pegas Strada 1 bikes offered by DENSO. The first 12 Iridium TT spark plug invoices registered on densopromo.ro, will guarantee their garage receives a limited edition DENSO T-shirt.
Garages and auto shop representatives must register their Iridium TT spark plug invoices on the official competition site at www.densopromo.ro in order to claim their virtual lottery tickets and secure their place in the December draw, or claim their guaranteed prize.
The Iridium TT is the latest in a long line of world-first technology innovations from DENSO – with the highest concentration of iridium of any product on the market, its unique technology combines the world’s smallest diameter centre electrode, at 0.4mm, with a needle-like 0.7mm platinum ground electrode. This allows the unique plug to improve performance, efficiency and durability – the Iridium TT has a lifetime of up to 120,000km, more than three times that of standard nickel plugs. For more information on DENSO’s TT spark plug range go to www.denso.ro.
Follow the link to enjoy DENSO Roadshow movie