DENSO prepares the ground at the AAG Expo
DENSO used the AAG’s primary event to showcase its comprehensive aftermarket range, which includes diesel components, engine management systems, filtration, ignition products, rotating electrics, thermal management and wiper blades, and the impressive stand, located by one of the main entrances, was completed with a DENSO liveried Ford Transit electric van.
“We were delighted to be at the AAG Expo, where we had the pleasure of welcoming not only our valued member customers, but also their garage customers,” said DENSO’s UK and Eire Sales Manager, Kevin Peacocke. “It was fantastic to reconnect with our existing customers and equally exciting to meet potential new customers, eager to find out what DENSO can offer.
“The event proved highly beneficial for our sales team, providing valuable opportunities to engage and network, and allow AAG members there to register their interest in taking a DENSO stock pack, which would also put them in with the chance of winning the branded van that was the centrepiece of the stand.
“In addition, alongside examples of DENSO’s products and innovations, was an innovative 3D hologram projector. This cutting edge technology provided an interactive experience, showcasing not only the external features of our products, but also their internal components and operation.
“The two day event was designed to provide exposure to a different audience, so after welcoming members with the opportunity to register their interest in the van draw, which will take place later next year, day two allowed us to promote our League of True Mechanics e-learning programme, a Europe wide competition that, as well as awarding prizes for the winners, is a great resource to support and develop professional skills, with technical training and assessments.
“We were thrilled with the positive response we received during the Expo and look forward to building on the momentum it provided, so a heartfelt ‘thank you’ to everyone who visited us and contributed to the event’s success.”
Further details of the DENSO Aftermarket programme are available online at: www.denso-am.eu