High quality spark plugs improve emissions in winter months

Quality products with better reliability and MPG can help aftermarket soar

With the winter months looming upon us, reliability is vital for drivers. But fuel efficiency and economy are increasingly important – and often overlooked – characteristics drivers now demand, meaning it is vital workshops provide them with the most reliable and efficient ignition parts.

These winter months result in an increase in cold starts which require effective spark plug performance. One of the leading causes of hard starting is degraded Spark Plugs which can have a highly negative impact on fuel consumption and emissions.

DENSO’s aftermarket Spark Plug range brings OE expertise and advanced technologies to workshops and distributors; providing customers with quality replacement spark plugs, which ultimately cements the business’s reputation, as well as ensuring lessened emissions and higher MPG for the business’ customers.

The National Institute for Automotive Service Excellence indicates that bad spark plugs can decrease fuel economy by up to 30%, and can cost drivers up to about 94 cents per gallon at today's prices.

DENSO is one of the world’s leading innovators and manufacturers of ignition technology, including spark plugs. DENSO Spark Plug range now has an OEM share of 25% globally. Combining pioneering technologies, superior performance and all-makes choice, DENSO’s replacement Spark Plugs deliver truly outstanding OE quality to the aftermarket.

Iridium TT

Iridium TT

DENSO’s Iridium TT Spark Plugs feature the world’s smallest electrode diameter at 0.4mm requires less voltage to create the spark. This allows for a more effective spark and ensures improved performance across the spectrum, particularly on cold starts during the extreme weather in the winter months. The spark plugs significantly improve combustion and mean fewer misfires.

Iridium TT 2

The faster flame growth allowed by the needle-like electrodes means that more of the fuel mixture is entirely burned. This improves power, but also means there is less fuel required to generate the same power output, as less fuel goes to waste in the exhaust.

U-Groove

DENSO's patented U-Groove spark plug is part of its Standard Spark Plug range for the aftermarket. It enables complete combustion by allowing the spark to fill the gap created by the U shape. The ball of fire created in the U-Groove develops a larger and hotter flash front that virtually eliminates excessive fouling and erratic starts caused by poor fuel mixtures.

U Groove

The innovative design that helped to make DENSO spark plugs famous, the U-Groove plug employs a unique, channelled ground electrode designed to generate a larger spark nucleus at the point of ignition. Greater spark energy than ordinary plugs means improved flame travel, producing more complete, consistent, and efficient combustion.

The DENSO Spark Plug range brings expertise and advanced technologies to workshops and distributors; providing customers with quality replacement spark plugs, which ultimately cements the business’s reputation and means fuel consumption and emissions, can be vastly improved.

Further details of Iridium TT and U-Groove are available on Spark Plugs product page, on TecDoc or from your local DENSO Aftermarket sales contact.