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DENSO appoints Mr. Luca Govean as the new European IAM Sales Director
As one of the world’s largest aftermarket shows, attracting almost 5,000 exhibitors from around the world and close to 150,000 visitors from over 170 countries every year; the eyes of the automotive world were cast on Automechanika Frankfurt once again to follow the latest developments across the industry.
DENSO Aftermarket kicked off a Spark Plug Roadshow in Romania on October 3, 2016, showcasing its position as the global pioneer in OE-quality spark plugs technology. The roadshow focuses on promoting and selling Twin Tip (TT) Spark Plugs and raising awareness of the DENSO brand and product portfolio to the Romanian aftermarket industry.
Since first developing its OE range of Lambda Sensors in 1977, DENSO has been relentlessly increasing its efforts to create an offering that is first choice for customers, as well as delivering the highest standards in terms of engine performance, reliability and emissions. Now, every new car, and most cars manufactured since 1980, has a lambda sensor fitted. Vehicles with lambda sensors now account for more than 68% of the European car parc - a proportion set to increase even further in coming years.
DENSO’s OE-quality Rotating parts programme will introduce 24 new part numbers in September and October. The range extension boasts the introduction of many Stop-Start System applications, including the aftermarket’s first Tandem Solenoid (TS) Stop-Start Starter, as the aftermarket giant continues to lead the way in aftermarket technology, quality and vehicle coverage.